Number of Participants: 32
Hours Donated: 2
Value of Time Served: $541
Event Type: Children & Youth
Date: May 4, 2019
Athena High School
Long Pond Road, Rochester
Underage Drinking – Changing the culture climate
Project Sticker Shock aims to educate local communities on underage drinking laws. That it’s a crime to purchase, serve or give alcohol to anyone under 21. Using a stipend received from SAMHSA – the Substance Abuse and Mental Health Services Administration, HPDICE (Hilton/Parma Drug Intervention and Community Education) partnered with Hilton, Greece and Spencerport Schools and the Villa of Hope to promote community conversation on underage drinking. Prevention Counselors and local retailers who sell alcohol, have teamed up on this youth & community education opportunity.
Underage drinking effects our entire community. We have made great strides in educating our Greece Central School District students on the dangers of alcohol use and how to make healthy choices about underage drinking. Nationally, underage drinking rates have continued to gradually decline. Locally, our 2019 Greece Central Youth Risk Behavior Data shows the same, with 42% of our 9-12th graders reporting having tried alcohol in their lifetime. Conversely, that means that 58% have NOT participated in underage drinking. This is great news, however we need to continue to educate our youth and community on this topic and support campaigns like Project Sticker Shock.
On Saturday, May 4th, Athletes from Greece Central School District participated in the Project Sticker Shock Campaign by visiting local retailers to place posters in the store, as well as stickers on alcoholic beverages to warn the public about the consequences of underage drinking. Eight Coaches and Thirty-two Players from Greece Athena’s Varsity Baseball Team and Greece Storm Varsity Boys Lacrosse were on hand to help draw attention to this important topic.